Navarasa Branding

.brief

Title: Navarasa

Navarasa is a luxury jewellery brand inspired by the concept of “Navarasa”—the nine emotions in Indian aesthetics. The brand aims to blend traditional craftsmanship with contemporary elegance, creating pieces that evoke deep emotions and timeless beauty.

Objectives:

• Develop a sophisticated and memorable brand identity that reflects the essence of Navarasa.

• Design a cohesive visual system, including logo, typography, color palette, and packaging.

• Establish a unique brand voice and messaging that resonates with modern, luxury-conscious consumers.

• Ensure the branding aligns with the cultural and emotional depth behind the Navarasa concept.a