KoFooCo Branding

.brief

KoFooCo is a contemporary Korean food truck that brings the bold flavors of Korea to urban streets. With a modern, vibrant, and slightly playful aesthetic, the brand should reflect the fusion of tradition and innovation in Korean cuisine. We want a brand identity that stands out visually while capturing the essence of high-quality, accessible, and exciting Korean street food.

Scope of work:

  • Logo Design: A distinctive, memorable logo that reflects the contemporary yet authentic nature of KoFooCo.

  • Color Palette: A vibrant and modern color scheme that complements Korean culture and street food energy.

  • Typography: A clean, bold, and playful font selection that enhances brand recognition.

  • Food Truck Wrap Design: A visually striking wrap that turns the truck into a moving advertisement.

  • Packaging & Signage: Branded food containers, menu boards, and other key touchpoints.

Brand Personality & Tone:

  • Vibrant & Playful: Energetic and welcoming, capturing the dynamic nature of Korean street food.

  • Modern & Clean: A contemporary look that appeals to urban audiences.

  • Authentic with a Twist: Rooted in tradition but innovative in presentation and experience.

Design Inspiration & References:

  • Neon signage, Korean street markets, and modern minimalism.

  • A fusion of Hangul-inspired typography with a contemporary graphic style.

  • Bold patterns, stylized food illustrations, and eye-catching color contrasts.

Logotype

Packaging

Food Truck Wrap Mockup