
KoFooCo Branding
.brief
KoFooCo is a contemporary Korean food truck that brings the bold flavors of Korea to urban streets. With a modern, vibrant, and slightly playful aesthetic, the brand should reflect the fusion of tradition and innovation in Korean cuisine. We want a brand identity that stands out visually while capturing the essence of high-quality, accessible, and exciting Korean street food.
Scope of work:
Logo Design: A distinctive, memorable logo that reflects the contemporary yet authentic nature of KoFooCo.
Color Palette: A vibrant and modern color scheme that complements Korean culture and street food energy.
Typography: A clean, bold, and playful font selection that enhances brand recognition.
Food Truck Wrap Design: A visually striking wrap that turns the truck into a moving advertisement.
Packaging & Signage: Branded food containers, menu boards, and other key touchpoints.
Brand Personality & Tone:
Vibrant & Playful: Energetic and welcoming, capturing the dynamic nature of Korean street food.
Modern & Clean: A contemporary look that appeals to urban audiences.
Authentic with a Twist: Rooted in tradition but innovative in presentation and experience.
Design Inspiration & References:
Neon signage, Korean street markets, and modern minimalism.
A fusion of Hangul-inspired typography with a contemporary graphic style.
Bold patterns, stylized food illustrations, and eye-catching color contrasts.


Logotype




Packaging






Food Truck Wrap Mockup

