JOBBR Branding

.brief

Title: JOBBR

Objective: Develop a strong, cohesive brand identity for a freelance gig portal that connects talented freelancers with businesses. The brand should convey trust, professionalism, and creativity while appealing to both freelancers and clients.

Target Audience:

  • Freelancers: Designers, writers, developers, marketers, and other independent professionals.

  • Clients: Startups, small businesses, and enterprises looking for skilled talent.

Brand Personality & Tone:

  • Professional yet approachable

  • Innovative and dynamic

  • Trustworthy and reliable

  • Empowering and community-driven

Deliverables:

  • Logo Design: A distinctive, memorable logo that represents the brand’s mission.

  • Color Palette: A well-defined color scheme that evokes creativity and professionalism.

  • Typography: A modern, clean, and readable typeface.

  • Brand Guidelines: A document outlining logo usage, typography, colors, and tone of voice.

  • Website & App UI Branding: Consistent brand visuals for the platform’s interface.

  • Marketing Assets: Social media templates, banners, and promotional materials.

Competitor Analysis:

  • Identify key players in the freelance marketplace (e.g., Upwork, Fiverr, Toptal).

  • Differentiate by focusing on unique features, such as niche targeting, better payment systems, or community engagement.

Logotype

Brand Design Guide